Law Firm Marketing

Search Engine Marketing Strategies For Law Firms

Law Firm Marketing – Is search visibility on Yahoo & Google becoming a better business development tool than the yellow pages?

Posted by Tom Crandall on May 25, 2006

Let me clarify what I am asking. If you go to Google and type in “Phoenix attorney,” and your law firm’s website (if you lived and worked in the Phoenix metro) is displayed on the first page, be it organic result or paid search ad, will you generate more business than a listing in the local yellow pages? Will you get a better return on investment (ROI) than yellow pages advertising?

That answer certainly depends on where you live. Let’s say your firm wasn’t based in Phoenix. Let’s say you were in North Dakota, the “Peace Garden” state. If you lived in Dickinson, North Dakota, chances are, the answer to my question is “no.” Not yet, anyway. According to the Kelsey Group, local search volume will double in 2006 in excess of 20 billion searches. This trend is expected to quadruple in 2007 and plateau around 2010.

By the way, variations of the phrase, “Phoenix attorney” were searched approximately 314 times today on Yahoo alone. Variations of the phrase, “Dickinson attorney” were searched approximately zero times today on Yahoo. 😉

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